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Top 5 factors new business owners need to consider while building their website

new websiteAs a new business owner no matter if you are in retail or service provider such as healthcare professionals as Manual Osteopaths or Chiropractors ,... you need to have a strong presence on the internet and to only have social media presence is not enough. You need a place to direct traffic, to collect leads and provide extra information about your company and your product and services. Having a web presence does not have to be expensive or time-consuming,but it needs to be done professionally.

There are many things to consider when you are thinking about creating your website in this post. Here I’m pointing out important factors for new businesses owners.

1. Presenting your brand: You need to make sure you communicate your brand massage consistently through your website. Everything from colors you choose to your logo, position of images and your content should present your brand consistently.

2. Blog: starting a blog is one of the easiest and cheapest way to boost traffic to your page and also build links to create credibility with search engines.

3. Being  mobile friendly: when you are building your website make sure your web designer has made your website responsive. This  means it will adjust to the screen size of your client no matter if they are using their tablet, cell phone or desktop pc. Everyone should see and have a consistent experience.

4. Social sharing: by adding a social sharing module to your website you make it easy for your clients and first time visitors to share your blogs and you can reach their network of friends without spending one dollar on ads to social media platforms.

5. Collecting and reviewing metrics: make sure your track how your visitors interact with your website , where they are coming from, which on your external link are more active and use analytic tools such as google analytics to review and study your traffic.

If you aim to improve your website, you need to make sure you review the data to make smart changes that will guide you to your goals.


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